To describe the certain impacts ideal body images in advertising can have, several studies were reviewed and are detailed below.
1.
-Choi,Y., Leshner, and Choi, J. (2008) examined why women get so negatively influenced by ideal body
image as relates to the third-person effect framework. What Choi et al. (2008) proposed was gendered “others” and assumed "others", when those“others” were men, would cause women exposed to the ideal body to
create larger third-person perceptions- i.e. a negative correlation would exist
between“third-person gaps and body area satisfaction” (Choi, Y., Leshner, &
Choi, J., 2008, p. 148). The findings showed that women were affected greater when
exposed to ideal body image ads than any other type of advertisement and that
others will base their judgments of them on the idealized body image and that it is the norm. Also, Choi et al. (2008) found that if the gendered other is a close male friends, then women would be affected more by the ideal body image than if the it were a close female friend.
image as relates to the third-person effect framework. What Choi et al. (2008) proposed was gendered “others” and assumed "others", when those“others” were men, would cause women exposed to the ideal body to
create larger third-person perceptions- i.e. a negative correlation would exist
between“third-person gaps and body area satisfaction” (Choi, Y., Leshner, &
Choi, J., 2008, p. 148). The findings showed that women were affected greater when
exposed to ideal body image ads than any other type of advertisement and that
others will base their judgments of them on the idealized body image and that it is the norm. Also, Choi et al. (2008) found that if the gendered other is a close male friends, then women would be affected more by the ideal body image than if the it were a close female friend.
2.
-Baumann and de Laat (2012) note a significant
underrepresentation of older women within commercial advertisement and that the
underrepresentation is more prominent for women than men. For the purposes of the study, Baumann and de Laat (2012) went
beyond viewing the underrepresentation of elderly women in advertising as simply
negative. Instead, they explored the different cultural meanings produced as a result of “modes of portrayal
across gender and age groups” (Baumann and de Laat, 2012, p. 519). The researchers found that an underrepresentation of older women does occur in commercial advertising; the underrepresentation is negative and is
linked to symbolic devaluation (Baumann and de Laat, 2012, p. 540).
Here is a link which chronicles a few major women's magazines.
http://www.buzzfeed.com/jtes/23-womens-magazines-then-and-now
You can see how much ads have change with regards to body image for women.
3.
-Lewis, Medvedev, and Seponski (2011) note that society, given what it chooses women to advertise
and look like, has made“naturally aging women bodies socially undesirable”
(Lewis, Medvedev, & Seponski, 2011, p. 101). The researchers looked at several
different magazines and checked their contents for images and what those images
seemed to be geared toward in terms of age, ethnicity, and gender
portrayals. Lewis, Medvedev, and Seponski (2011) found that nine to twenty-three percent of readers being fifty and over, older women still tended to mask their age or not mention it at all in the magazines.
-...“ageist practices harm everyone not just elders…messages in
magazine images fuel a fear of natural processes of aging, and compel women to
hide their true self behind extensive beauty work or bad eating habits” (Lewis
et al., 2011, p. 109).
.
underrepresentation of older women within commercial advertisement and that the
underrepresentation is more prominent for women than men. For the purposes of the study, Baumann and de Laat (2012) went
beyond viewing the underrepresentation of elderly women in advertising as simply
negative. Instead, they explored the different cultural meanings produced as a result of “modes of portrayal
across gender and age groups” (Baumann and de Laat, 2012, p. 519). The researchers found that an underrepresentation of older women does occur in commercial advertising; the underrepresentation is negative and is
linked to symbolic devaluation (Baumann and de Laat, 2012, p. 540).
Here is a link which chronicles a few major women's magazines.
http://www.buzzfeed.com/jtes/23-womens-magazines-then-and-now
You can see how much ads have change with regards to body image for women.
3.
-Lewis, Medvedev, and Seponski (2011) note that society, given what it chooses women to advertise
and look like, has made“naturally aging women bodies socially undesirable”
(Lewis, Medvedev, & Seponski, 2011, p. 101). The researchers looked at several
different magazines and checked their contents for images and what those images
seemed to be geared toward in terms of age, ethnicity, and gender
portrayals. Lewis, Medvedev, and Seponski (2011) found that nine to twenty-three percent of readers being fifty and over, older women still tended to mask their age or not mention it at all in the magazines.
-...“ageist practices harm everyone not just elders…messages in
magazine images fuel a fear of natural processes of aging, and compel women to
hide their true self behind extensive beauty work or bad eating habits” (Lewis
et al., 2011, p. 109).
.
4.
-For the purpose of the study, “the different associations among
perfectionism, obsessive-compulsive symptoms, and body checking” (Vartanian
&Grisham, 2012, p. 368) was analyzed within a non- clinical sample of both
men and women. Vartanian and Grisham (2012) found that both perfectionism and
obsessive-compulsive illnesses are correlated with body checking.
Furthermore, body checking was associated with body dissatisfaction and
the findings were significant for both men and women. Essentially, the study brings up a point of how people can create an ideal self –usually due to what is seen in advertising-which can cause a lot of people to consistently check themselves and compare themselves to images which support gender stereotypes and unobtainable perfection.
*Sources on last page
perfectionism, obsessive-compulsive symptoms, and body checking” (Vartanian
&Grisham, 2012, p. 368) was analyzed within a non- clinical sample of both
men and women. Vartanian and Grisham (2012) found that both perfectionism and
obsessive-compulsive illnesses are correlated with body checking.
Furthermore, body checking was associated with body dissatisfaction and
the findings were significant for both men and women. Essentially, the study brings up a point of how people can create an ideal self –usually due to what is seen in advertising-which can cause a lot of people to consistently check themselves and compare themselves to images which support gender stereotypes and unobtainable perfection.
*Sources on last page